Running Your Restaurant Food Service Operation Sales


How can you attract more customers and give your food establishment an updated appearance without major renovations or redecorating? It's simpler than you may think, check out these 5 sales tips for restaurants.

Through the effective use of the following 5 Elements of Merchandising, your bakery or food service operation can have the trendy, popular feel of private dining establishments that may be drawing some of your customers.

Your employees can easily and quickly make these changes to your existing space by following these guidelines:

Use Color:
Color grabs attention. Repeating the same color or colors within your display and throughout your establishment is particularly effective to keep the eye moving and to showcase featured items. The use of seasonal colors or color trends can be real attention-getters to create impulse buying opportunities. Color can be introduced through napkins, signage, decorative tablecloths, wall and table décor, displayware and serveware.

Combine Textures:
Texture creates subtle visual interest. Like color, it carries the eye from point to point allowing the customer to take in the full array of food items quickly and easily. Varying textures will keep your displays looking updated and unique and can subtly reinforce seasonal themes. Combining your supply of stainless pieces with other textures creates a striking contrast that brings the eye to your food.

Develop Eye-Catching Communication:
Communication is a critical component of successful merchandising. Communication supplies for your bakery or food service operation can include signage, photos, price tags and labels. For instance, signage makes it easier for customers to identify and select from a wide array of bakery items. This is particularly helpful if the items may not be familiar or if you are trying to promote a new item or menu special. Signage is available in all sizes, mediums, and price points, making it easy to incorporate it as a component of your thematic merchandising plan.

Elevate With Landscaping:
Landscaping is necessary for optimal food presentation. When properly executed, landscaping works to make the customer experience easier. When food is displayed at various heights or levels, customers can quickly scan the selections or be able to serve themselves with ease. The use of attractive bakery supplies such as displayware and conveniently placed containers is necessary for easy selection and pick-up. Using creative landscaping and maintaining uncluttered, open displays with attractive visual components will make your food presentations inviting.

Don't Forget Table Décor:
Décor is the finishing touch to any food set-up. Just a few carefully placed decorative items can transform your ambiance and enhance your customers' purchasing experience in your food service or bakery operation. Décor is also a great way to incorporate color and texture in your display, making it an easy way to complete your merchandising. Minor alterations to your décor can change the look from breakfast to lunch to dinner. A supply of seasonal theme decorations can easily be incorporated with the use of festive décor supplies such as crepe garlands, props, display cloths, filled jars and framed artwork.




Table Linen Colors




Restaurants: Perfect For Wedding Receptions

Few things welcome your patrons like a beautifully set table, inviting everyone to sit down together and enjoy a meal, dessert, or even coffee or cocktails. Large dining tables, small tables, bistro sets, and patio tables can all provide a welcoming touch with a bit of attention to detail. Whether you're planning a dinner party, brunch with friends, or a simple family gathering, the phrase "dress to impress" is most appropriate, at least where your table is concerned.

Table decor is incredibly varied and selecting the right look depends on your personal preferences and the plans for your gathering. For instance, if you're hosting a formal dinner party, dress your table to the nines but if you're hosting a small weekday brunch for friends, the setting can be more casual. Seasonal colors and themes can also influence your table decor but most importantly, let your personal style shine through by choosing colors and textures that reflect your own sense of style.

Odds are, if you've hosted gatherings before, you have acquired a variety of table linens, dishes, and other table decor. You can build on existing pieces by adding coordinated placemats, napkins, floral centerpieces, or candles. If you're starting from scratch or decorating many tables for a large group, you'll need some basics to start. Tablecloths and table runners are the foundations for a beautiful table. Choose colors based on the event and ones that easily coordinate with other accessories. If you are decorating multiple tables, like at a banquet center or reception hall, consider choosing two colors to alternate on the tables.

Tablecloths can vary not only in color but also in fabric, texture, and fit. Your personal preference and style can dictate your choice and there is room for creativity. Small, round tables are elegant when draped to the floor in rich fabrics and colors, while elongated dining tables may look most chic with a simple runner accented with candles and accessory items. Commercial, collapsible tables with metal legs are best disguised with floor-length coverings, while bistro sets might need a simple centerpiece only. Approach your tablecloth selection based on the type of table as well as its impact on the finished look.

Also consider the chairs at your table or tables. If you have to use mismatched chairs to accommodate a large party or are using collapsible chairs, you might consider chair coverings as well. This gives a uniform look to all the seats, making each one as appealing as the next. If you prefer an eclectic style, leave your chairs bare or simply adorn them with ribbon, seat cushions, or other accents. Be sure that whatever you use, the chairs are still comfortable to sit in.

To complete an impressive table, choose centerpieces and accessories that enhance the table without overcrowding it. For instance, when serving a full course meal, avoid over-decorating the table to leave room for a full place setting, including beverage glasses. If you're serving coffee or drinks only, there is more room for decor. Simple floral centerpieces, candle holders, vases, or decorative bowls filled with dried flowers or fruit are all elegant but unobtrusive. However, if space allows, you can also add details like garland, flower petals, or votive candles.

Be sure to consider your serving methods when completing the table. If you need to leave room for platters and serving bowls, choose decorative accents that have the smallest footprint. Taper candles, for instance, take up minimal space but add a touch of elegance and detail. Tiered serving trays are excellent for serving cookies, candies, and other finger foods while also adding some decorative appeal. Keep in mind you can decorate your serving trays with small artificial flowers or garland, as well as edible accents.

The goal of any decorated table is to invite patrons to sit down and make themselves comfortable. A beautiful table wrought with details enhances the presentation of food and makes the meal more enjoyable. Even if a full course meal is not on the menu, coffee, dessert, and drinks are made more appetizing when you sit down to a well dressed table. If you take the time to make your table impressive, your patrons will feel welcomed and likely linger a bit longer over food and conversation.

Think of your table as a blank canvas, waiting for completion with your own personal touch. You patrons will not only be impressed by your display of style but by the fact that you took the time to make them feel welcomed.